Less is More: When You’re Saying Too Much And Getting Ignored
Submitted by Jim Bruce on
Today’s Tuesday Reading “Less is More: When You’re Saying Too Much And Getting Ignored” is Lisa Evans' review of Joseph McCormack’s book Brief: Making a Bigger Impact by Saying Less. The review appeared in FastCompany.com. McCormack is a marketing executive who, among other activities, counsels military leaders and senior executives on key messaging and strategy initiatives.